Organizational Overview: Camp Yavneh, situated on 65 beautiful acres of woodlands and waterfront in southern New Hampshire, is a 75-year-old Jewish summer camp where generations of campers have created lifelong friendships, engaged in top-notch activities, and deepened their Jewish engagement. Our Klal Yisrael (pluralistic) approach encourages Jewish children ages 8-16 from all backgrounds and experiences to come together in a joy-filled, co-ed, overnight camp environment where all aspects of life reflect Jewish values.
The new Camp Yavneh Marketing and Communications Manager will be responsible for:
Collaborating with senior leadership to develop and implement organization-wide communications and marketing strategies that will further the mission of Camp Yavneh and broaden the organization’s visibility and reach.
Refining and shaping Camp Yavneh’s key messages, the language, images, and multimedia that represent Camp Yavneh and its work.
Ensuring message consistency across the organization.
Creating original content, sourcing images, video, writing, and editing for branded materials for donors, alumni, and prospective campers, current camp families, and staff.
Curating Camp Yavneh’s online presence to increase audience engagement. Includes generating engaging current content for website, social media, e-newsletters, video and emerging communications technology.
Training and supporting year-round staff, summer staff, and volunteers (e.g., board members) on best practices in communications.
Year-round Activities and Responsibilities:
Determine annual communication schedule with input from all departments and set deadlines for copy.
Produce and publish regular e-newsletters for camp parents and the broader community.
Produce and publish pre-camp info emails (e.g., re: medical forms, other forms, packing updates, billing information, etc.)
Produce and publish emails related to year-round activities and events (including fundraising events, alumni gatherings and activities, camp and staff recruitment, among others)
Produce and publish urgent/time sensitive e-announcements
Maintain accurate distribution lists with ongoing review and update.
SOCIAL MEDIA: Manage digital content, existing libraries, and new content to allow for achieving results-based communications. Produce and publish regular (at least weekly year-round, daily during the summer) content for all social media outlets (Instagram, Facebook, Twitter, Snapchat, TikTok, etc.) focused on:
Camp community building
Recruitment and retention of campers and staff members
Director social media usage
PRINT COMMUNICATION: Coordination of print communication materials in partnership with program and development team:
Development materials include annual report, dinner journal, holiday cards, brochures, and other special campaign materials and projects
Program materials include promotional brochures and flyers for camp in general and for special events and programs
Annual Camper and Staff Handbook review, development and distribution.
COMMUNITY COMMUNICATION: Act as Relationship Manager for community communication.
Manage all aspects of the camp website, and create and update current and engaging content
Coordinate and send out mazal tov and condolence cards, holiday cards, donor appreciation gifts, camper b’nei mitzvah gifts, and other similar items.
Supervise the production and sale/distribution of all camp “swag” for the general community year-round.
Supervise the production and distribution of all summer-specific swag, including camper and staff gifts, in addition to swag for sale to campers and parents in the Kolbo.
Summer Activities and Responsibilities:
Supervise photographers and videographer/s and ensure that they are capturing all content needed for summer and year-round communications
Supervise production and publication of weekly video
Supervise organization and publication of ayda photos according to a weekly schedule
Manage daily staff-wide communications (whatsapp, etc.)
Produce and publish weekly newsletters for camp parents
Produce and publish all urgent announcements to parent
Produce and publish all emails related to the promotion of special events (e.g., Yavneh for a Day, Family Camp, Zimriyah, etc.)
Produce and publish summer emails to the broader community (occasional newsletters, special announcements, etc.)
Help expand our communication through ayda newsletters, blog, social media, etc.
Work on communications projects that will be carried out during the off-season (e.g., holiday publications and communications, development-related videos and photos, capturing stories of campers and staff for use year-round, etc.)
3-5 years of communications/ public relations experience and a strong desire to take on a broader strategic communications role.
Excellent interpersonal, verbal and written communication skills, including the ability to write marketing copy including ads, press releases, etc. creatively and effectively under deadline.
Highly collaborative style
Ability to multi-task and work effectively on multiple simultaneous projects with minimal supervision in a fast paced, team-oriented work environment.
Experience with (or deep understanding of) the field of Jewish camping
Be current and knowledgeable of marketing trends.
Experience and expertise with multiple technical skills and platforms, including video editing, website management and editing.
Knowledge of and comfort with new technology and familiarity with best practices of print and digital marketing and communications strategies.
Ability to work under pressure, both independently and as part of a team
Ability to supervise and coach a team of summer staff members
Be flexible and possess strong time management skills.
Analytical and creative marketing instinct, with a critical and discerning messaging and design sensibility.
Experience developing and implementing marketing plans for established and new programs.
Working knowledge of and experience with creative design and online platforms.
Working knowledge of Jewish holidays, customs, and culture.
Preferred: Ability to speak, read and write in Hebrew
Year-round position, start date: November 1, 2022
Half-time (20hrs/wk) position from October - April (remote work)
Full-time May-September position (with required summer residence At Camp Yavneh in Northwood, NH from mid-June - mid-August)
Salary commensurate with experience.
Benefits and vacation package included.
Opportunity for camp tuition discount.
To Apply: Please send resume and cover letter to firstname.lastname@example.org
Qualifications: Bachelor’s Degree Required and 3-5 years of experience.